Paramount to become exclusive U.S. home for UFC in $7.7 billion deal

Jul 19, 2025, New Orleans, Louisiana, UNITED STATES; Bruce Buffer during UFC 318.
Reuters

Paramount will become the exclusive U.S. broadcaster of the Ultimate Fighting Championship from 2026 under a seven-year agreement with TKO Group Holdings worth about $7.7 billion, the companies said on Monday.

The deal will give Paramount+ subscribers access to all 13 numbered UFC events and 30 Fight Nights each year at no extra cost, with select major bouts also airing on CBS. Paramount, owned by Skydance, said it could seek UFC rights in other markets when available.

“Live sports continue to be a cornerstone of our broader strategy,” said David Ellison, chairman and CEO of Paramount, describing UFC as a “global sports powerhouse.”

Paramount will pay an average of $1.1 billion annually to TKO Group for the rights, one of the most valuable packages in combat sports, marking a major shift from UFC’s traditional pay-per-view model.

Shares of Paramount rose 4.2% in premarket trading following the announcement, which comes just days after Paramount Global and Skydance Media completed their $8.4 billion merger. The deal strengthens the company’s streaming ambitions as competition for live sports heats up, with rivals such as Netflix and Disney also striking high-profile rights agreements, including for WWE.

UFC stages about 43 live events a year, attracting roughly 100 million fans in the US and reaching nearly 950 million broadcast and digital households worldwide.

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