Meta, the parent company of Facebook, unveiled a free standalone artificial intelligence (AI) app for its Meta AI assistant on Tuesday, marking a significant move as part of the growing wave of new AI apps in the tech industry.
The new app is designed to extend Meta AI’s functionality beyond its existing integration within platforms like WhatsApp, Instagram, Facebook, and Messenger. The app uses contextual data from users' Facebook and Instagram profiles, including shared content and engagement, to deliver more personalized responses.
One of the app's features allows users of Ray-Ban Meta glasses to interact with the AI directly through the glasses and later continue the conversation via the standalone app. The app also offers a voice assistant demo with improved conversational responses, though it does not have internet connectivity or access to real-time data.
A key feature of the Meta AI app is the Discover feed, where users can explore and share ways in which others are using AI. The feed includes popular prompts shared by users, which can be customized or remixed.
The app runs on Meta’s Llama 4 model, which was introduced earlier this month as a more cost-efficient alternative to other popular AI models like ChatGPT, DeepSeek, and Gemini. Since Meta AI’s integration into its platforms in 2023, it has accumulated nearly 600 million monthly users by December.
With this new app, Meta is solidifying its position in the competitive AI race, offering users a more interactive and personalized experience across its platforms.
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