Two Zara advertisements have been banned in the UK after regulators ruled they promoted an irresponsible body image by featuring models who appeared excessively thin, according to Euronews.
The decision came from the Advertising Standards Authority (ASA), which reviewed the ads, released in May, after receiving an individual complaint.
The ads showed one model was shown wearing an oversized white shirt that accentuated her protruding collarbone, while another appeared in a short white dress with what the ASA described as a "gaunt" frame.
According to the watchdog, Zara used camera angles and shadowing to exaggerate thinness, making one model's legs appear "noticeably thin" and her arms and joints "out of proportion."
Zara responded by immediately removing the images and updating its product listings. The retailer said both models had medical certificates confirming they were in good health, and that only minor lighting and color edits had been made.
A spokesperson for Zara UK said, "We note the ASA's decision following an individual complaint regarding two images on our website which we removed when the ASA made us aware."
The company added it adheres to strict guidelines in model selection and image editing.
The ASA investigated two other Zara ads but decided not to ban them.
The case adds to a broader trend of increased scrutiny in fashion advertising. Last month, the ASA banned an M&S campaign over concerns about unhealthy body portrayal. A separate ad from UK retailer Next, showing a model in blue skinny jeans, was also banned earlier this year for similar reasons. Next challenged the ruling, claiming the model had a "healthy and toned physique."
The ASA's rulings have intensified calls for brands to adopt more diverse and responsible approaches to body image in media and fashion.
Azerbaijan’s Foreign Minister Jeyhun Bayramov has called for further integration of infrastructure between regional countries to bolster the ...
The Saudi-led coalition says it has carried out a series of military operations against Houthi targets in Yemen...
Iran says it will deliver its response to recent U.S. proposals through intermediaries, underscoring that commu...
Russia's health watchdog said on Tuesday that no cases of plague had been detected among anyone who had come into contact with a Siberian plague institute laboratory worker who died last week, and locals said their lives had barely been disrupted.
Russia struck Ukraine overnight in one of the biggest attacks of the conflict, killing at least 19 people, Kyiv's Foreign Ministry said on Wednesday. Around 70 missiles were fired at Ukraine during the attack, as well as drones, the Ministry said.
An Azerbaijani citizen died and another is missing after a cargo ship was attacked by a drone in the Black Sea, near the coast of Romania on Monday, 5 October, Baku's Foreign Ministry has said.
A large Ukrainian drone attack on Moscow and the surrounding region has killed two people, damaged homes and sparked a major fire at a key fuel facility, according to Russian officials and military bloggers.
The German-Azerbaijani Connectivity Conference 2026 commenced on 6 October in Baku under the title “Mobilising Finance for Infrastructure, Transport, Logistics, Green Energy, and Digitalisation along the Middle Corridor.”
Kazakhstan has hosted its first Astana AI Film Festival on attracting more than 8,000 entries from 125 countries and emerging as the world’s largest international competition dedicated to AI-generated films.
Exiled Russian filmmaker Andrey Zvyagintsev confronts conscription and moral compromise in wartime Russia in Minotaur, a drama released nearly five years after Moscow launched its full-scale invasion of Ukraine.
As Ethiopia's rainy season retreats and the landscape turns green beneath clearer skies, millions of Oromo people gather to celebrate Irreecha, a festival of thanksgiving, renewal and community.
A 13-month-old Chihuahua named Comando is helping Mexico’s National Guard connect with the public, becoming its smallest canine member and an unusual addition to the country’s K9 force.
In a workshop in Margilan, in eastern Uzbekistan's Fergana Region, silk threads are still being transformed into brightly coloured atlas and adras fabrics using techniques passed down through generations.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment