The trailer for Spider-Man: Brand New Day has officially become the most-watched trailer of all time, racking up 718.6 million views in its first 24 hours and surpassing the previous record set by Deadpool & Wolverine in 2024.
The record-breaking teaser, released by Sony Pictures and Marvel on 18 March, follows Peter Parker four years after the events of No Way Home. The footage presents a more mature Spider-Man, living alone and grappling with the consequences of having erased himself from the lives of his loved ones.
The trailer features key cameos and fan-favourite characters, including Michael Mando as Scorpion, Jon Bernthal as the Punisher and Mark Ruffalo reprising his role as the Hulk.
Zendaya returns as MJ, while Stranger Things actress Sadie Sink is confirmed to appear in the fourth film, though her role remains partly shrouded in mystery. Jacob Batalon and Tramell Tillman are also among the cast.
Directed by Destin Daniel Cretton, from a screenplay by Chris McKenna and Erik Sommers, the film promises a street-level, gritty take on Spider-Man, blending superhero action with personal drama.
Fans were gradually introduced to the Spider-Man: Brand New Day trailer through a strategic rollout of short, two-second micro-clips shared by prominent members of the global Spider-Man fan community.
These clips appeared on social media across different time zones, creating a staggered worldwide reveal that kept audiences engaged and speculating about the full trailer’s content.
Brazilian actor Wirley Contaifer, who has worked on dubbing international Marvel films, was among those entrusted with sharing a preview clip on Instagram. He described the reaction as overwhelming, with fans immediately asking when and where the full trailer would be released.
According to Tom Holland and the filmmakers, the micro-clip strategy was designed to celebrate fans themselves, giving them a direct role in the global rollout.
Holland, who unveiled the full trailer via an Instagram Live broadcast from the Empire State Building, said the approach was intended as a “thank you” to the Spider-Man community that has supported the character for decades.
Fan Bella Prichard, a cosplay creator, described the rollout as “genius”, noting that it kept audiences guessing and actively engaged, rather than passively consuming the trailer.
By the time the full trailer was released, fans around the world were already invested, sharing theories and speculating about characters, plot developments and hidden cameos.
Spider-Man: Brand New Day is scheduled for release on 31 July 2026, and early buzz suggests it could challenge the box office record set by Spider-Man: No Way Home, which earned $1.9 billion worldwide.
If it succeeds, it would become one of the highest-grossing releases of the post-COVID era, second only to 2022’s Avatar: The Way of Water.
With a mix of fan-favourite villains, returning characters, and Tom Holland’s more mature Peter Parker navigating his toughest challenges yet, Spider-Man: Brand New Day is shaping up to be one of the most anticipated films of 2026.
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The penultimate day of the World Urban Forum 13 in Baku will see Azerbaijan's Pavilion highlight post-construction efforts in Garabagh and East Zangezur, as well as host events on the future of Baku and architectural education.
President of Azerbaijan Ilham Aliyev held a telephone conversation with French President Emmanuel Macron on Thursday (21 May), with both leaders discussing bilateral ties, regional developments and ongoing peace efforts in the South Caucasus.
A documentary produced by AnewZ highlighting the Azerbaijani city of Shaki and its living heritage was screened on 21 May during the 13th Session of the United Nations World Urban Forum (WUF13).
Activists from a Gaza-bound flotilla detained by Israel at sea have been released from prison and are expected to be deported to Türkiye, officials confirmed on Thursday.
Asian stocks surged on Thursday as some vessels resumed passage through the Strait of Hormuz, while forecast-beating results at Nvidia and a suspended workers' strike at Samsung Electronics lifted shares of chipmakers.
Day four of the World Urban Forum (WUF) in Baku brings a packed agenda on sustainable cities and the global housing crisis, with sessions on green housing, smart cities, public spaces and urban rights taking place on Wednesday (20 May) at Baku Olympic Stadium in Azerbaijan.
At least 21 people have been killed and thousands evacuated after torrential rain triggered flooding, landslides and transport disruption across southern and central China, with authorities warning that more heavy rainfall is expected along the Yangtze River.
The penultimate day of the World Urban Forum 13 in Baku will see Azerbaijan's Pavilion highlight post-construction efforts in Garabagh and East Zangezur, as well as host events on the future of Baku and architectural education.
Russia’s ambassador to the United Nations Vasily Nebenzya warned on Tuesday (19 May) that Moscow could retaliate against Baltic states if Ukraine launches military drones from that region. Latvia, the United States and Ukraine responded strongly during a UN Security Council meeting.
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Spain’s High Court has cleared Colombian pop star Shakira of tax fraud and annulled a €55 million ($64 million) penalty imposed by Spanish tax authorities in 2021, according to a court document.
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Bulgaria has won the Eurovision Song Contest for the first time, taking victory in a final overshadowed by a boycott over Israel’s participation and the war in Gaza.
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