Nissan plans to invest an extra $1.4 billion in China by 2026 as it launches 10 new energy vehicles, aiming to recover from declining sales and catch up with faster-moving local competitors.
Nissan Motor will invest an additional 10 billion yuan ($1.4 billion) in its China operations by the end of 2026, according to Stephen Ma, the automaker’s China chief. Speaking at the Shanghai auto show, Ma outlined the company’s strategy to reverse its recent decline in sales, including the launch of around 10 new vehicles in the coming years.
Acknowledging Nissan's slow response to the rapidly evolving Chinese market, Ma praised the agility of local competitors. "The Chinese brands were too fast, to be honest. They were exceptional in how fast they moved," he said during a roundtable interview.
Nissan sold fewer than 700,000 vehicles in China in 2024, down more than 50% compared to four years earlier. The weak performance in its second-largest market forced the company to lower its global sales forecast for the fiscal year that ended in March.
To boost its competitiveness, Nissan presented several new models at the Shanghai event. Among them were its first plug-in hybrid, the Frontier Pro pickup, and the production version of the N7, a battery electric sedan developed with local partner Dongfeng, which is set to go on sale this month.
The automaker also revised its target for new energy vehicles in China, raising it to 10 models by the summer of 2027, up from a previous goal of eight by the end of 2025. “We were always being criticised for being late to the plug-in hybrid trend, but now we have the first one. And we wanted to do something special with it,” Ma said.
The success of Nissan’s turnaround, Ma noted, will ultimately be reflected in sales and share performance. He added that the company’s new CEO, Ivan Espinosa, who replaced Makoto Uchida in March, has placed strong emphasis on rapid execution. “He for sure put a huge objective on me: fast, fast, fast, fast,” Ma said.
Espinosa was not present at the show, while Uchida, who remains on Nissan’s board until June, joined Ma for a private meeting at the company’s booth.
Pakistan is confident it can bring Iran to talks with the United States, a senior official said, citing “positive signals” from Tehran,...
NATO Secretary‑General Mark Rutte’s two-day visit to Türkiye ahead of the July NATO summit in the ...
Three young Chinese women mathematicians have drawn global attention after winning major honours at the 2026 Breakthrough Prize, one of the world&r...
Nearly 8,000 migrants were reported dead or missing worldwide in 2025, bringing the total since 2014 to more than 82,000, according to new data rel...
Georgia has been described as unavoidable in Europe’s new connectivity plans linking the EU to Central Asia, but increasingly unpredictable a...
Major automakers showcased new electric vehicles at the New York Auto Show this week, under the slogan “electrification is the future." However, weakening demand in the United States and intense competition with China are raising questions for markets across the globe, including the South Caucasus.
Nissan Motor announced major cost-cutting measures, including the elimination of 11,000 additional jobs and reduced production, as the automaker faces declining profits and tough market conditions.
Nissan Motor Co. is reportedly considering a production shift that would see some U.S.-bound vehicles manufactured domestically in the United States as early as this summer, according to a Nikkei report on Saturday.
Nissan is set to unveil a major shake-up in its top management next month as part of an accelerated turnaround plan, sources familiar with the matter said on Thursday.
Iran accuses the United States of breaching a ceasefire after a commercial ship was seized in the Gulf of Oman, vowing retaliation, as Israel warns south Lebanon residents to avoid restricted areas.
Progessive Bulgaria, led by pro-Russian Eurosceptic Rumen Radev is on track to form Bulgaria’s next government, after official results showed a runaway victory for the coalition in the Balkan nation's parliamentary elections on Monday (20 April).
Pakistan is confident it can bring Iran to talks with the United States, a senior official said, citing “positive signals” from Tehran, as JD Vance is reportedly set to visit Islamabad on Tuesday for peace talks, according to Axios.
A powerful 7.5 magnitude earthquake has struck off Japan’s north-eastern coast, triggering urgent tsunami warnings with waves of up to 3 metres expected, prompting residents to seek immediate safety.
The Trump Organization, a real estate conglomerate owned by U.S. President Donald Trump and managed by his sons, has announced plans to build Georgia’s tallest building in the capital, Tbilisi. The project will mark the first Trump-branded development in the region.
China's domestic automakers have a message for the boardrooms of premium German brands such as Porsche, Mercedes-Benz, and BMW: We are coming for your customers, and we are armed with superior technology at a fraction of the cost.
Tim Cook, the tech boss who led Apple to become a $4 trillion company in its post-Steve Jobs era, is stepping down after 15 years in the top job. John Ternus, an Apple veteran of 25 years, who is currently the U.S. company’s Vice President of Hardware Engineering, will take over from September.
Netflix shares fell sharply on Friday after the streaming group issued a weaker-than-expected outlook and said chairman and co-founder Reed Hastings will step down from the board.
The Middle East crisis is reshaping transport choices worldwide, turning electric vehicles from a long-term climate goal into an immediate economic calculation.
China’s export growth slowed sharply in March, as the fallout from the Middle East conflict pushed up energy and shipping costs, weakening global demand and exposing risks in Beijing’s reliance on manufacturing to drive growth.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment