Toyota sold 10.8 million vehicles in 2024, remaining the world’s top-selling automaker for the fifth consecutive year. However, sales in China dropped by 6.9%, and global sales fell by 3.7%, mainly due to challenges in Japan.
Toyota Motor announced on Thursday that it sold 10.8 million vehicles in 2024, maintaining its position as the world’s top-selling automaker for the fifth consecutive year.
Despite achieving record global sales, the Japanese manufacturer reported a 6.9% decline in car sales in China, driven by intense price competition in the world’s largest automotive market. Additionally, Toyota’s global sales fell by 3.7% overall, largely due to a sharp drop in Japan. This decline was attributed to management issues related to certification procedures, particularly within its subsidiary, Daihatsu.
The company’s success in global markets, particularly in the U.S. with strong demand for its hybrid vehicles, helped offset some of the challenges faced in key regions like China and Japan.
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