China gears up for winter tourism boom

Growing number of tourists are surging China to experience its breathtaking snowy landscapes.

As the winter season draws near, more and more tourists are making their way to China to take in the stunning snowy scenery. In response, tourist destinations across the country are preparing for an influx of visitors. To meet the demand, China is expanding its winter tourism offerings, with ski resorts, scenic spots, hot springs, and hotels all playing pivotal roles in this surge.

"Our homestay has added a dozen new snow-view rooms in various styles. Our supermarket and restaurant are also fully prepared to welcome guests," said Liu Yumo, the manager of a homestay hotel, highlighting the efforts to cater to the increasing number of tourists this season.

In the northeastern provinces, such as Jilin, several regions are leading the charge to boost winter tourism. These areas are offering a mix of immersive ice-and-snow experiences, cultural activities, and winter sports to attract visitors from around the world. Beidahu Ski Resort in Jilin, for instance, is expecting record-breaking numbers this winter.

"We anticipate that Beidahu Ski Resort will host over 1 million visitors, generating tourism revenue of 550 million yuan, marking a new milestone as we exceed the 1-million-tourist mark for the first time," said Huang Xiaoxing, Director of the Culture, Tourism, and Sports Bureau of Jilin Municipal Ice and Snow Experimental Zone.

As part of China’s ambitious strategy to expand its ice-and-snow economy, the country aims to generate about $208.7 billion by 2030. The growing popularity of winter tourism is expected to contribute significantly to this target, with both domestic and international travelers seeking to experience the region's winter wonderland.

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