Apple has been named the most valuable brand in the world, with an estimated brand value of USD 574.5 billion, according to Brand Finance’s latest report. The tech giant, which experienced an 11% increase in brand value from 2024, holds a commanding lead over second-placed Microsoft, valued at USD 461.1 billion.
Technology Brands Dominate Rankings
The report highlights the dominance of technology brands in the global market. Four of the top five most valuable brands belong to the tech sector:
1. Apple: USD 574.5 billion (+11% from 2024)
2. Microsoft: USD 461.1 billion (+35%)
3. Google: USD 413.0 billion (+24%)
4. Amazon: USD 356.4 billion (+15%)
5. Walmart: USD 137.2 billion (+42%)
NVIDIA's Breakthrough and High-Growth Brands
Semiconductor giant NVIDIA entered the top ten for the first time, reflecting its meteoric rise in brand value. With a valuation of USD 87.9 billion, up from just USD 4.7 billion in 2020, NVIDIA’s growth underscores the increasing importance of advanced technologies like artificial intelligence and graphics processing in the global economy.
Other brands showing remarkable growth since 2020 include TikTok/Douyin, which grew 79% over four years to a value of USD 105.8 billion, and semiconductor companies AMD and TSMC, which saw their values skyrocket as demand for cutting-edge chips surged.
The Most Rapidly Growing Brands
Brand Finance also spotlighted several brands with extraordinary growth since 2020:
1. DraftKings: USD 5.1 billion (up from USD 18 million)
2. FanDuel: USD 7.0 billion (up from USD 56 million)
3. NVIDIA: USD 87.9 billion (up from USD 4.7 billion)
4. AMD: USD 11.0 billion (up from USD 1.4 billion)
5. BYD: USD 14.0 billion (up from USD 3.1 billion)
The rise of online gambling brands like DraftKings and FanDuel reflects the legalization of online betting in more U.S. states. Meanwhile, the semiconductor sector's rapid expansion, led by NVIDIA, AMD, and TSMC, highlights the industry's critical role in enabling technological innovation.
Key Takeaways
Apple’s leadership in brand value showcases its sustained influence and innovation, while Microsoft and other tech giants demonstrate remarkable growth amid expanding digital transformation. NVIDIA’s entry into the top ten underscores the growing impact of the semiconductor industry in shaping the future of global technology.
Cupertino, CA, February 19, 2025 – Apple has announced the iPhone 16e, its new entry-level model that replaces the iPhone SE, priced at $599. The device adopts the modern full-screen design of the iPhone 14, marking the first time an entry-level iPhone includes Face ID and a 6.1-inch display.
Menlo Park, CA, February 19, 2025 – Instagram has introduced a suite of new features for its direct messaging system, aiming to improve user engagement and better compete with rival platforms such as Apple iMessage and various third-party messaging apps.
Cupertino/Berlin, February 18, 2025 – Apple has removed all apps from its European Union App Store that have not provided the required contact information mandated by the Digital Services Act (DSA).
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Menlo Park, CA, February 17, 2025 – Newly unsealed court documents from the case Kadrey v. Meta shed light on internal discussions among Meta employees about the use of copyrighted materials to train the company’s artificial intelligence models.
California Governor Gavin Newsom is asking Congress for nearly $40 billion in disaster funding to help Los Angeles recover and rebuild areas scorched by last month's devastating wildfires, the Washington Post reported on Friday citing a letter.
San Francisco, February 17, 2025 – OpenAI has terminated a group of Chinese ChatGPT accounts that were reportedly used to edit and debug code for an AI-powered social media surveillance tool.
‘We are already negotiating to work together in space, we can collaborate in this sphere also," Russian leader says
Vatican City, February 20, 2025 – Pope Francis will not appear in public on Sunday to lead his customary prayer with pilgrims, marking the second consecutive week of absence, the Vatican announced on Saturday.
A tragic crowd crush at New Delhi Railway Station on Saturday night left 18 dead and 10 injured as thousands of people, many heading to the Kumbh Mela festival, attempted to board delayed trains. The incident highlights the ongoing risks of overcrowding at public transportation hubs in India.
A Delta Air Lines regional jet flipped upside down upon landing at Toronto Pearson Airport on Monday, injuring 18 people. Officials are investigating whether strong winds and snow played a role in the incident.
Berlin, February 21, 2025 – German citizens will head to the polls on Sunday, February 23, for a snap general election after the coalition government collapsed late last year.
Washington, D.C., February 17, 2025 – Elon Musk’s Department of Government Efficiency, also known as DOGE, has reduced the staffing of a key team at the National Highway Traffic Safety Administration (NHTSA) responsible for regulating autonomous vehicles, according to The Washington Post.
Russia has resumed wheat exports to Kazakhstan after lifting a ban that was in place until December 31, 2024.
The European Union will seek more gas from countries including the U.S. to replace Russian supplies, and expand renewable energy faster to cut its overall reliance on the fuel, the EU's energy commissioner has said.
BEIJING, Feb 20, 2025 – China is “doing its best” to push for talks with the European Union over tariffs imposed on Chinese-made electric vehicles, a commerce ministry spokesperson said on Thursday.
Berlin, February 20, 2025 – Mercedes-Benz has launched a fresh cost-cutting initiative aimed at reviving sales and margins, as the German carmaker forecasts a significant drop in earnings in 2025.
Menlo Park, CA, February 17, 2025 – Newly unsealed court documents from the case Kadrey v. Meta shed light on internal discussions among Meta employees about the use of copyrighted materials to train the company’s artificial intelligence models.
California Governor Gavin Newsom is asking Congress for nearly $40 billion in disaster funding to help Los Angeles recover and rebuild areas scorched by last month's devastating wildfires, the Washington Post reported on Friday citing a letter.
San Francisco, February 17, 2025 – OpenAI has terminated a group of Chinese ChatGPT accounts that were reportedly used to edit and debug code for an AI-powered social media surveillance tool.
‘We are already negotiating to work together in space, we can collaborate in this sphere also," Russian leader says
Vatican City, February 20, 2025 – Pope Francis will not appear in public on Sunday to lead his customary prayer with pilgrims, marking the second consecutive week of absence, the Vatican announced on Saturday.
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