Apple has been named the most valuable brand in the world, with an estimated brand value of USD 574.5 billion, according to Brand Finance’s latest report. The tech giant, which experienced an 11% increase in brand value from 2024, holds a commanding lead over second-placed Microsoft, valued at USD 461.1 billion.
Technology Brands Dominate Rankings
The report highlights the dominance of technology brands in the global market. Four of the top five most valuable brands belong to the tech sector:
1. Apple: USD 574.5 billion (+11% from 2024)
2. Microsoft: USD 461.1 billion (+35%)
3. Google: USD 413.0 billion (+24%)
4. Amazon: USD 356.4 billion (+15%)
5. Walmart: USD 137.2 billion (+42%)
NVIDIA's Breakthrough and High-Growth Brands
Semiconductor giant NVIDIA entered the top ten for the first time, reflecting its meteoric rise in brand value. With a valuation of USD 87.9 billion, up from just USD 4.7 billion in 2020, NVIDIA’s growth underscores the increasing importance of advanced technologies like artificial intelligence and graphics processing in the global economy.
Other brands showing remarkable growth since 2020 include TikTok/Douyin, which grew 79% over four years to a value of USD 105.8 billion, and semiconductor companies AMD and TSMC, which saw their values skyrocket as demand for cutting-edge chips surged.
The Most Rapidly Growing Brands
Brand Finance also spotlighted several brands with extraordinary growth since 2020:
1. DraftKings: USD 5.1 billion (up from USD 18 million)
2. FanDuel: USD 7.0 billion (up from USD 56 million)
3. NVIDIA: USD 87.9 billion (up from USD 4.7 billion)
4. AMD: USD 11.0 billion (up from USD 1.4 billion)
5. BYD: USD 14.0 billion (up from USD 3.1 billion)
The rise of online gambling brands like DraftKings and FanDuel reflects the legalization of online betting in more U.S. states. Meanwhile, the semiconductor sector's rapid expansion, led by NVIDIA, AMD, and TSMC, highlights the industry's critical role in enabling technological innovation.
Key Takeaways
Apple’s leadership in brand value showcases its sustained influence and innovation, while Microsoft and other tech giants demonstrate remarkable growth amid expanding digital transformation. NVIDIA’s entry into the top ten underscores the growing impact of the semiconductor industry in shaping the future of global technology.
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Brussels has fined Apple and Meta over €700 million combined, launching its first crackdown under the Digital Markets Act aimed at curbing big tech’s power and boosting competition in the digital economy.
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Iran and the U.S. are set for a third round of indirect talks in Muscat, focusing on sanctions relief and guarantees over Iran’s nuclear program.
Donald Trump said talks between his envoy and Vladimir Putin made major progress toward ending the Ukraine war, urging Kyiv and Moscow to meet face-to-face.
Estonia has passed a €2.8 billion defense funding bill, raising military spending to over 5% of GDP amid growing security concerns over Russia.
George Santos, a former U.S. congressman, has been sentenced to over seven years in prison after being convicted of fraud and identity theft.
The World Food Programme has warned that its food supplies in Gaza have run out, leaving hundreds of thousands at risk as charity kitchens face imminent shutdown.
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