Meta has announced it will halt political, electoral, and social issue ads in the European Union from October due to the region's new Transparency and Targeting of Political Advertising regulation (TTPA).
The regulation, aimed at increasing oversight and preventing manipulation in political advertising, was enacted in April 2024, with major provisions coming into effect on 10 October.
“The TTPA introduces significant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for advertisers and platforms operating in the EU,” Meta said.
Although Meta has maintained political ad transparency tools since 2018, it says the EU’s new rules go far beyond what is feasible, especially in terms of ad targeting and compliance systems.
The company warned that the regulation could reduce the relevance of ads for users and restrict personalized advertising options. It also expressed concern about reduced market competition and user choice.
Google previously made a similar move, pausing political ads in anticipation of the regulation. Meta emphasized that while political advertising will be restricted, users can still engage in organic political discussions.
Earlier this month, Meta also opted out of the EU’s Artificial Intelligence (AI) code of practice, which supports upcoming AI legislation due to take effect in August.
Google has committed $500,000 to a new digital safety programme in Pakistan, as debate grows over how to protect children from online risks and whe...
Russia is open to listening to new proposals on how to reach a settlement on the Ukraine conflict, a senior Russia...
Azerbaijan and Uzbekistan are strengthening their strategic alliance as trade, investment and transport links grow, President Ilham Aliyev said ahe...
Shipping traffic through the Strait of Hormuz remains limited on Thursday, with no increase in vessel crossings as U.S.-Iran talks to resolve the conflict remained stalled. Nine commodity vessels transited the key waterway on Wednesday, unchanged from the previous day, according to Kpler data.
Shipping through the Strait of Hormuz has slowed, according to the latest data, as uncertainty over the waterway’s reopening kept most shipowners away. Six commodity vessels crossed the strait on Tuesday, down from nine the day before and below the 10-day daily average of 11.
Start your day informed with AnewZ Morning Brief. Here are the top news stories for the 20th of August, covering the latest developments.
Russia is open to listening to new proposals on how to reach a settlement on the Ukraine conflict, a senior Russian diplomat said, but any proposals should reflect the "realities on the ground".
Five years after Evergrande's debt crisis rattled global markets, founder Hui Ka Yan has been sentenced to life in prison, marking a dramatic new chapter in the downfall of China's former property giant.
An artificial intelligence agent running an experimental store in San Francisco has recommended dismissing a human employee after the worker repeatedly arrived late for shifts.
Nvidia is teaming up with some of the biggest names in global finance in a move that underscores how artificial intelligence is rapidly becoming one of the world's most sought-after investment themes.
Parts of Europe and the Arctic will briefly fall into darkness on Wednesday, 12 August, as the Moon passes between Earth and the Sun in a total solar eclipse.
Meta said one of its AI models hacked another company's systems during cybersecurity testing, intensifying concerns about how developers can contain increasingly capable AI systems following similar incidents involving Anthropic and OpenAI.
Scientists say the accidental crash of a discarded SpaceX rocket stage into the moon has provided valuable data on impact cratering while posing no threat to Earth or lunar hardware.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment