Mountain View, CA, February 19, 2025 – Google has pulled its AI assistant Gemini from the main Google app on iOS devices and is now directing users to download a dedicated Gemini app from the App Store.
The move is aimed at strengthening Google’s position in the competitive landscape of consumer-facing AI chatbots, such as ChatGPT, Claude, and Perplexity.
In an email sent to users, Google warned that “Gemini is no longer available in the Google app” and advised iOS users to download the standalone Gemini app to continue using the service. Launched to iOS users worldwide late last year, the Gemini app offers features including voice conversations via Gemini Live, integration with other Google apps like Search, YouTube, Maps, and Gmail, as well as capabilities for asking questions, planning trips, receiving AI-generated summaries, and even creating images. Users can interact with Gemini through text, voice, or by using their camera.
Google also reminded customers that, as with any AI tool, Gemini can occasionally produce inaccurate results, urging users to double-check its responses. Additionally, those interested in upgrading to a paid subscription for access to Gemini Advanced can do so through the Google One AI Premium plan available as an in-app purchase on iOS.
If an iOS user attempts to access Gemini via the main Google app, a full-screen message appears stating “Gemini now has its own app” along with a link to the App Store download.
While this strategy could enable Google to roll out new AI features more quickly and compete more directly with other AI services, it also risks reducing Gemini’s reach. The main Google app is used by millions, and some users may not be motivated to download an additional application, potentially leading to a drop-off in usage.
The change underscores the broader trend of tech companies refining their app ecosystems to deliver specialized experiences, even as they balance the convenience of integrated services with the need to innovate rapidly in the competitive AI market.
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