Chinese search engine giant Baidu has launched two updated AI models—Ernie 4.5 and Ernie X1—in a bid to bolster its competitive edge in the artificial intelligence market.
The new models were unveiled as part of the company’s ongoing efforts to refine its foundational AI technology and address emerging challenges in the industry.
Ernie 4.5 is the latest iteration of Baidu’s foundational model, first introduced two years ago. The update is designed to enhance the model’s emotional intelligence, enabling it to better understand memes and satire—a feature that Baidu claims sets it apart in its ability to interpret cultural nuances. In parallel, the company has introduced Ernie X1, a reasoning model that Baidu asserts performs “on par with DeepSeek R1 at only half the price.” Both models boast multimodal capabilities, meaning they can process not just text but also video, images, and audio.
Despite being one of the first Chinese companies to roll out a competitor to OpenAI’s ChatGPT, Baidu has reportedly struggled to secure widespread adoption of its earlier models. Meanwhile, DeepSeek has recently unsettled American investors by launching similarly powerful models at significantly lower costs, intensifying competition in the global AI landscape.
Looking ahead, Baidu is not resting on its laurels. CNBC previously reported that the company is gearing up to release its next-generation model, Ernie 5, later this year, which is expected to bring further improvements in multimodal processing and overall performance.
As Baidu continues to evolve its AI offerings, the latest launches reflect the company’s commitment to innovation amid a rapidly changing technological environment, where performance and cost efficiency remain key battlegrounds.
China has defended its recent military exercises near Taiwan as a punitive response to what it calls the island’s president’s continued promotion of separatism.
China successfully launched eight satellites into space on Tuesday using a commercial Smart Dragon-3 rocket. The launch took place in waters near Haiyang city, Shandong province. All satellites were placed into their planned orbit, marking the fourth mission for the Smart Dragon-3 rocket.
In a warehouse in Shanghai, approximately one hundred humanoid robots are being manufactured to perform everyday tasks with the help of Artificial Intelligence.
Senior diplomats from Iran, Russia, and China gathered in Beijing on Friday for discussions on Tehran's nuclear programme, following Iran's rejection of U.S. "orders" to resume talks over the issue.
EU ministers vowed on Monday to explore ways to save Radio Free Europe/Radio Liberty (RFE/RL) after U.S. President Donald Trump cut its funding, but warned that replacing U.S. support would not be easy.
International donors at a European Union-led conference in Brussels pledged €5.8 billion ($6.3 billion) on Monday to support Syria’s new authorities, who are grappling with humanitarian and security crises following the fall of Bashar al-Assad.
A U.S. spy drone withdrew from near Iranian airspace after being intercepted by Iranian F-14 fighter jets and reconnaissance drones, Iran’s Nournews reported on Monday, citing the country's Army Air Force.
Germany’s constitutional court has rejected last-minute legal challenges to a €500 billion ($546 billion) infrastructure fund proposed by conservative leader Friedrich Merz.
A deal that could reshape Ukraine’s borders—Donald Trump is pushing for a peace agreement with Vladimir Putin, suggesting land concessions and nuclear plant control may be on the table.
The inside of a Herculaneum delicate & ancient scroll, unseen for nearly 2,000 years, has been revealed using Artificial Intelligence.
World leaders welcomed the 30-day ceasefire proposal that Ukraine has agreed to, calling it a step toward ending the conflict with Russia.
Regarding the Armenia-Azerbaijan process, we cannot forget the years of occupation, and we will not forget them, President Ilham Aliyev said in his speech at the opening ceremony of the 12th Global Baku Forum.
President Donald Trump has vowed to respond to the European Union's counter-tariffs, escalating tensions over the U.S. steel and aluminum duties that have sparked a trade dispute between the two economic powers.
In Tuesday’s closely watched parliamentary election, Greenland’s pro-business opposition Demokraatit party took a commanding lead after over 90% of the ballots were counted.
The Nvidia’s annual software developer conference this week, CEO Jensen Huang is set to defend the company’s leading position in the AI chip market amid growing competition and cost pressures on its largest customers.
Google is reportedly preparing to collaborate with Taiwan’s MediaTek on the next generation of its AI chips—its Tensor Processing Units—set to be produced next year, according to a report by Information citing people involved in the project.
The Republican-led House Judiciary Committee, led by Representative Jim Jordan, has issued subpoenas to 16 tech companies involved in artificial intelligence to probe allegations that the Biden administration pressured private firms to moderate content, curb "harmful bias,"
In a warehouse in Shanghai, approximately one hundred humanoid robots are being manufactured to perform everyday tasks with the help of Artificial Intelligence.
EU ministers vowed on Monday to explore ways to save Radio Free Europe/Radio Liberty (RFE/RL) after U.S. President Donald Trump cut its funding, but warned that replacing U.S. support would not be easy.
International donors at a European Union-led conference in Brussels pledged €5.8 billion ($6.3 billion) on Monday to support Syria’s new authorities, who are grappling with humanitarian and security crises following the fall of Bashar al-Assad.
A U.S. spy drone withdrew from near Iranian airspace after being intercepted by Iranian F-14 fighter jets and reconnaissance drones, Iran’s Nournews reported on Monday, citing the country's Army Air Force.
Germany’s constitutional court has rejected last-minute legal challenges to a €500 billion ($546 billion) infrastructure fund proposed by conservative leader Friedrich Merz.
A deal that could reshape Ukraine’s borders—Donald Trump is pushing for a peace agreement with Vladimir Putin, suggesting land concessions and nuclear plant control may be on the table.
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