Nike is stepping back from China-based production for its U.S. market to dodge tariff-related costs, aiming to shift its sourcing strategy by 2026.
Currently, 16% of Nike’s U.S. shoe imports come from China, but the company aims to lower this figure to the high single digits by May 2026. Executives noted that tariffs could add nearly $1 billion to Nike’s costs. To offset this, the brand plans to restructure its sourcing, raise product prices, and explore corporate cost cuts.
Despite a 12% drop in fourth-quarter sales, Nike beat market expectations, with shares surging 11% in after-hours trading. The running category saw a return to growth, driven by renewed investment in products like the Pegasus and Vomero lines. Nike also increased marketing spend by 15% and hosted a high-profile event featuring star athlete Faith Kipyegon, highlighting its renewed focus on performance sportswear.
Looking ahead, Nike projects a mid-single-digit revenue decline in the first quarter—less severe than analysts’ expected 7.3% dip. However, executives cautioned that recovery in the Chinese market will be slow due to economic challenges and heightened competition.
India and China on Tuesday announced plans to resume direct flights and enhance trade and investment as they cautiously rebuild ties following their 2...
On Tuesday, U.S. President Donald Trump indicated he plans to pressure the Smithsonian Institution, a leading museum and research complex on American ...
Armed bandits stormed a mosque in northern Nigeria’s Katsina state during morning prayers, leaving dozens dead and many injured....
The U.S. Commerce Department has expanded steel and aluminum tariffs on Tuesday, to include more than 400 products, aiming to protect domestic industr...
Flash floods and cloudbursts in Northwest Pakistan have killed at least 365 people over five days, displacing thousands as authorities warn of more st...
A powerful eruption at Japan’s Shinmoedake volcano sent an ash plume more than 3,000 metres high on Sunday morning, prompting safety warnings from authorities.
According to the German Research Centre for Geosciences (GFZ), a magnitude 5.7 earthquake struck the Oaxaca region of Mexico on Saturday.
'Superman' continued to dominate the summer box office, pulling in another $57.25 million in its second weekend, as theatres welcome a wave of blockbuster competition following a challenging few years for the film industry.
Honduras has brought back mask mandates as COVID-19 cases and a new variant surge nationwide.
The UK is gearing up for Exercise Pegasus 2025, its largest pandemic readiness test since COVID-19. Running from September to November, this full-scale simulation will challenge the country's response to a fast-moving respiratory outbreak.
The U.S. Commerce Department has expanded steel and aluminum tariffs on Tuesday, to include more than 400 products, aiming to protect domestic industries.
Canada’s annual inflation eased to 1.7% in July, helped by falling gasoline prices, raising hopes of a potential Bank of Canada rate cut in September.
The Trump administration is expected to shed roughly 300,000 federal workers in 2025, Office of Personnel Management (OPM) Director Scott Kupor said Thursday.
The European Bank for Reconstruction and Development (EBRD) has provided a €500 million loan (almost $590 million) to the national gas company Naftogaz (NAK) for emergency gas purchases for Ukraine.
Bitcoin surged to a new all-time high as expectations grow for U.S. interest rate cuts and regulatory moves favouring crypto investment, boosting investor confidence in the sector.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment