London, February 24, 2025 – Private retail sales data reviewed by Reuters indicates that sales of unauthorized, flavoured disposable vapes in the United States totaled around $2.4 billion in 2024.
The figures, representing about 35% of the e-cigarette sales from convenience stores and supermarkets, mark a significant portion of the overall vape market, according to market research firm Circana.
The data shows that while the unauthorised market shrank from $3.2 billion in 2023 to $2.4 billion in 2024 - and from $2.8 billion in 2022 - it still remains a major segment within a broader $6.8 billion market tracked by Circana. The firm’s analysis, which covered approximately 11,000 unauthorised flavoured disposable e-cigarette products across hundreds of brands, does not capture sales made online, in independent stores, or in specialty vape outlets.
The U.S. Food and Drug Administration has authorized only 34 tobacco- or menthol-flavoured vape products for legal sale, all produced by major tobacco companies such as British American Tobacco and Altria. By contrast, the unauthorised market features a wide range of flavours - from "cookie and cloud" to "magic cotton candy"- underscoring the appeal of these products to consumers despite regulatory restrictions.
Industry sources have noted that the data on disposable vapes is preliminary and subject to revisions, with previous estimates for 2024 having been adjusted upward. Despite a reported 25% contraction in sales of flavoured disposable vapes compared to 2023, key industry players suggest that the overall U.S. vape market expanded by 30% this year, driven entirely by illicit products. Altria CEO Billy Gifford highlighted this trend during a conference on February 19.
The figures also reflect the impact of regulatory efforts, as top-selling labels such as Esco Bars and Elf Bars fell out of the top 10 most sold devices in 2024 after the FDA blocked their imports in 2023. Other brands have since risen to fill the void.
As authorities continue to crack down on unauthorised products, the data provides a rare glimpse into the scale of the illicit vape market in the U.S., highlighting both its significant economic footprint and the challenges facing regulators in curbing the sale of non-compliant products.
Global equities rose after mild inflation data strengthened expectations that the Federal Reserve will keep interest rates steady. Oil prices also edg...
Russian President Vladimir Putin has used Pacific Fleet drills to criticise Japan, NATO and possible Western moves against Russian commercial ships. H...
Start your day informed with AnewZ Morning Brief. Here are the top news stories for the 13th of August, covering the latest developments....
Disruption in the Strait of Hormuz has increased the strategic importance of Bab al-Mandab, raising fears that instability in both waterways could trigger a wider global energy and trade crisis.
Iran and the United States remain at loggerheads over efforts to agree a permanent end to the war in the Gulf, according to a senior Iranian source who said there had been no progress in talks to revive the interim deal agreed in June and define a timeframe to implement it.
U.S. President Donald Trump has called for Iran to pay compensation for decades of deaths and damage, adding a new demand to peace talks as Tehran seeks compensation and sanctions relief before reopening the Strait of Hormuz.
A criminal court in Damascus has sentenced former Syrian President Bashar al-Assad to death in absentia for premeditated murder, torture, arbitrary detention and crimes against humanity, according to Syria’s state news agency SANA.
Millions of people across Spain and Iceland are preparing on Wednesday to witness a rare total solar eclipse, when the moon will pass directly between Earth and the Sun, briefly turning daylight into darkness along a narrow path.
Norway’s $2.3 trillion sovereign wealth fund has revealed a 0.05 per cent stake in SpaceX worth $1.22 billion, marking its first reported holding in Elon Musk’s space company.
U.S. data analytics firm Palantir Technologies has reported a 93 per cent year-on-year jump in second-quarter revenue, even as the company faces continued criticism over its work with Israel's military and allegations linking its technology to the war in Gaza.a.
Rising trade across the Caspian Sea is strengthening Georgia’s role as a logistics hub and could help the country develop higher-value industries, according to the Asian Development Bank (ADB).
Ford raised its full-year earnings forecast after reporting stronger-than-expected second-quarter adjusted profit, as resilient demand for its vehicles and operational improvements helped offset tariff-related costs.
SK Hynix reported record quarterly profit on Wednesday, but its shares slumped 10 per cent after the South Korean chipmaker fell short of investor expectations built around the artificial intelligence (AI) boom.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment