Major U.S. companies are adjusting fast, but few are escaping the cost. President Donald Trump is preparing to impose sweeping new tariffs by 1 August, pushing the U.S. toward a trade regime unseen since the 1940s.
From canned food giants to tech exporters, the pressure is building. Conagra, which owns brands such as Hunt’s and Birds Eye, says inflation on tinplate steel is forcing it to raise prices. Nike expects to pay $1 billion in new tariffs this year and is already planning what it calls “surgical” price increases.
Fastenal, a U.S. industrial supplier, is now splitting shipments between Canada and the U.S., disrupting its supply chain. Yedi Houseware, a kitchen appliance importer, says it has paid more in tariffs this year than in the past decade combined.
Trump's policy has lifted the average U.S. import tax from around 2% to roughly 15%, the highest in more than 80 years. While some new deals are being struck — including with the UK, Vietnam, and Indonesia — U.S. allies are also looking elsewhere.
“The U.S. is no longer seen as the leader of the global trading system,” said Alan Wolff, former WTO deputy director general. “It will do what it wants, regardless of past obligations.”
That shift is visible on multiple fronts. European officials are now expanding deals with South America and the UAE. China is forging new ties with Europe. And U.S. companies such as Hewlett Packard are relocating production to Thailand, Vietnam, and Mexico.
The impact of tariffs extends beyond geopolitics. Inflation is back in focus. Treasury Secretary Scott Bessent claimed victory over “inflation propagandists,” yet consumer prices are rising — up 2.7% in June year-on-year.
Trump says the tariffs will restore U.S. manufacturing and end unfair foreign trade practices. But the data tells a mixed story. Factory construction is down. Manufacturing jobs have dipped. And companies such as Conagra and Fastenal are raising prices just to keep pace.
Some firms are using Artificial Intelligence (AI) and other tools to cut losses. Cardinal Health says it reduced its expected tariff costs from $450 million to $75 million by using smarter logistics and pressing suppliers.
But others feel cornered. Yedi’s CEO called his firm “collateral damage” and said the president’s claim that foreign governments pay the tariffs is false.
Trump’s strategy of unpredictability is driving a new global realignment. The U.S. is betting on pressure. But the world is already moving to adapt.
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The Champions League match between Qarabağ FK and Chelsea has finished 2–2 at the Tofig Bahramov Republican Stadium in Baku.
Dutch smartphone maker Fairphone is entering the U.S. market, betting on growing demand for repairable and sustainable devices as right-to-repair legislation gains traction, according to Reuters.
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The Champions League match between Qarabağ FK and Chelsea has finished 2–2 at the Tofig Bahramov Republican Stadium in Baku.
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Russia remains in constant contact with Venezuela over tensions in the Caribbean, Kremlin spokesman Dmitry Peskov was quoted as saying on Tuesday.
Chinese President Xi Jinping has pledged to boost mutual investment and deepen economic cooperation with Russia, as Moscow faces growing Western sanctions and trade pressure.
Severe flooding in southwest Wales has prompted a major incident, with emergency crews rescuing dozens of people from homes, vehicles and a care facility in Carmarthenshire.
The Champions League match between Qarabağ FK and Chelsea has finished 2–2 at the Tofig Bahramov Republican Stadium in Baku.
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Russian President Vladimir Putin on Wednesday instructed senior officials to prepare proposals for potential nuclear weapons testing, following President Trump’s announcement last week that Washington would resume such tests.
A French court has postponed the trial of a suspect linked to the Louvre jewellery heist in a separate case, citing heavy media scrutiny and concerns about the fairness of the proceedings.
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