Major U.S. companies are adjusting fast, but few are escaping the cost. President Donald Trump is preparing to impose sweeping new tariffs by 1 August, pushing the U.S. toward a trade regime unseen since the 1940s.
From canned food giants to tech exporters, the pressure is building. Conagra, which owns brands such as Hunt’s and Birds Eye, says inflation on tinplate steel is forcing it to raise prices. Nike expects to pay $1 billion in new tariffs this year and is already planning what it calls “surgical” price increases.
Fastenal, a U.S. industrial supplier, is now splitting shipments between Canada and the U.S., disrupting its supply chain. Yedi Houseware, a kitchen appliance importer, says it has paid more in tariffs this year than in the past decade combined.
Trump's policy has lifted the average U.S. import tax from around 2% to roughly 15%, the highest in more than 80 years. While some new deals are being struck — including with the UK, Vietnam, and Indonesia — U.S. allies are also looking elsewhere.
“The U.S. is no longer seen as the leader of the global trading system,” said Alan Wolff, former WTO deputy director general. “It will do what it wants, regardless of past obligations.”
That shift is visible on multiple fronts. European officials are now expanding deals with South America and the UAE. China is forging new ties with Europe. And U.S. companies such as Hewlett Packard are relocating production to Thailand, Vietnam, and Mexico.
The impact of tariffs extends beyond geopolitics. Inflation is back in focus. Treasury Secretary Scott Bessent claimed victory over “inflation propagandists,” yet consumer prices are rising — up 2.7% in June year-on-year.
Trump says the tariffs will restore U.S. manufacturing and end unfair foreign trade practices. But the data tells a mixed story. Factory construction is down. Manufacturing jobs have dipped. And companies such as Conagra and Fastenal are raising prices just to keep pace.
Some firms are using Artificial Intelligence (AI) and other tools to cut losses. Cardinal Health says it reduced its expected tariff costs from $450 million to $75 million by using smarter logistics and pressing suppliers.
But others feel cornered. Yedi’s CEO called his firm “collateral damage” and said the president’s claim that foreign governments pay the tariffs is false.
Trump’s strategy of unpredictability is driving a new global realignment. The U.S. is betting on pressure. But the world is already moving to adapt.
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Start your day informed with AnewZ Morning Brief: here are the top news stories for the 2nd of January, covering the latest developments you need to know.
Democrat Zohran Mamdani officially took office as New York City’s mayor on Thursday, beginning his term with a public swearing-in ceremony on the steps of City Hall.
Russia and Ukraine have accused each other of targeting civilians during New Year attacks, as intensified fighting coincided with U.S.-led efforts to push both sides towards ending the nearly four-year war.
Dozens of people are feared dead and around 100 others injured after an explosion tore through a crowded bar during New Year’s Eve celebrations at the Swiss ski resort of Crans-Montana, authorities said.
At least 47 people were killed and 112 injured after a fire broke out at a crowded bar in the Swiss ski resort town of Crans-Montana during New Year’s Eve celebrations, Italian Foreign Minister Antonio Tajani told Italian media on Thursday.
India has approved a major arms deal with Israel valued at approximately $8.7 billion, highlighting the deepening defence partnership between the two countries.
Russian athletes will not be allowed to represent their country at the Milano Cortina Winter Olympics even if a peace deal is reached with Ukraine, International Olympic Committee President Kirsty Coventry said in an interview with an Italian newspaper.
India and Pakistan on Thursday exchanged lists of nuclear facilities as well as civilian prisoners, under long-standing bilateral agreements, according to official statements from both countries.
The United Nations on Friday voiced serious concern over the deteriorating humanitarian situation in Sudan, warning that rising violence is increasingly affecting civilians.
Ukrainian officials reported on Friday that thousands of children and their parents were evacuated from frontline areas in the Zaporizhzhia and Dnipropetrovsk regions as Russian forces continued to advance.
Yemen’s southern separatists have announced plans to hold a referendum on independence from the north within two years, a move likely to further escalate tensions as Saudi-backed government forces seek to retake territory seized by the group last month.
A 6.5-magnitude earthquake has struck the southern state of Guerrero in Mexico.
Suhail Shaheen, Afghanistan’s ambassador in Doha, has again urged the United Nations to transfer Afghanistan’s seat at the UN to the Taliban-led administration, arguing the current arrangement no longer reflects realities in the country.
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