Retailers like Walmart are using advanced weather data to shape local promotions and inventory, adjusting prices on seasonal items like sunscreen and winter gear. New tools help companies plan amid unpredictable weather patterns driven by climate change.
Retailers like Walmart are using weather analytics to navigate shopping trends affected by unpredictable conditions. Once limited to inventory planning, weather data now guides promotions and regional advertising. For example, Walmart discounted sunscreen earlier than usual, considering forecasts for a wetter autumn, according to Kirby Doyle of Beiersdorf, Walmart’s supplier.
Weather consultancies such as Meteonomiqs, Planalytics, and Weather Trends International are leveraging cloud technology to process large datasets as climate-related weather volatility rises. The National Retail Federation recently advised retailers to focus more on weather data in planning.
New pricing tools may soon emerge as Planalytics and BearingPoint develop software that incorporates weather trends into pricing decisions. "While weather can't be controlled, analytics and pricing can," noted Ryan Orabone of BearingPoint. Retailers like Tractor Supply also use this data to adjust inventory, as they rely on cold weather for Q4 success.
Retailers sometimes misinterpret data; in May, Lowe’s CFO cited cool, wet weather as a factor in weak sales, although it was actually one of the hottest Mays on record, according to Bill Kirk from Weather Trends.
Typhoon Kajiki downed trees and disrupted power in China’s Hainan island on Monday (25 August), as strong winds and heavy rain swept through the sou...
France summoned U.S. Ambassador Charles Kushner on Sunday after he published a letter accusing President Emmanuel Macron of failing to do enough to cu...
Belarusian President Alexander Lukashenko said on Sunday he had undergone a full medical exam for the first time in his life and was found to be in go...
Gaza authorities warned on Sunday that relocating 1.3 million civilians from the territory’s north to the south is “almost impossible” as Israel...
Mexican boxer Julio Cesar Chavez Jr could be released from a jail in northern Mexico in the coming days as he awaits trial for alleged cartel ties, hi...
The National Weather Service issued an Extreme Heat Warning for Los Angeles and surrounding areas on Thursday, 21 August, with temperatures expected to reach the mid-30s°C and exceed 38°C in some locations.
Authorities and employers should protect the health of workers who are exposed to extreme heat, according to a report by the United Nations. The UN warns that high temperatures are endangering people worldwide with serious health risks.
New research from Britain's Met Office on Tuesday revealed that Britons spend an average of 56.6 hours a year discussing the weather, underscoring the nation's enduring fascination with climate during what may become one of the warmest summers on record.
A severe drought in Türkiye’s northwestern province of Tekirdag has drained the region’s main dams, leaving many homes without water for weeks and forcing authorities to seek alternative supplies.
A powerful eruption at Japan’s Shinmoedake volcano sent an ash plume more than 3,000 metres high on Sunday morning, prompting safety warnings from authorities.
According to the German Research Centre for Geosciences (GFZ), a magnitude 5.7 earthquake struck the Oaxaca region of Mexico on Saturday.
The UK is gearing up for Exercise Pegasus 2025, its largest pandemic readiness test since COVID-19. Running from September to November, this full-scale simulation will challenge the country's response to a fast-moving respiratory outbreak.
Kuwait says oil prices will likely stay below $72 per barrel as OPEC monitors global supply trends and U.S. policy signals. The remarks come during market uncertainty fueled by new U.S. tariffs on India and possible sanctions on Russia.
Brazil’s government has ruled out subsidising hotel costs for delegates attending the COP30 climate summit in Belém this November, despite growing concerns over soaring accommodation prices.
Spain is still battling massive wildfires, but cooler weather has given firefighters a much-needed boost in their fight against the flames.
A Portuguese firefighter was severely injured on Thursday after flames suddenly engulfed his fire engine during a wildfire sweeping through central and northern Portugal.
A study published in Nature on Thursday highlights that the rapid decline of Antarctic sea ice may represent a crucial tipping point for the global climate.
Ocean acidification, caused by rising CO₂, is silently reshaping marine life, threatening shellfish, coral reefs, and coastal communities. Scientists warn its impacts could ripple through food chains, economies, and human livelihoods unless urgent action is taken.
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