Retailers like Walmart are using advanced weather data to shape local promotions and inventory, adjusting prices on seasonal items like sunscreen and winter gear. New tools help companies plan amid unpredictable weather patterns driven by climate change.
Retailers like Walmart are using weather analytics to navigate shopping trends affected by unpredictable conditions. Once limited to inventory planning, weather data now guides promotions and regional advertising. For example, Walmart discounted sunscreen earlier than usual, considering forecasts for a wetter autumn, according to Kirby Doyle of Beiersdorf, Walmart’s supplier.
Weather consultancies such as Meteonomiqs, Planalytics, and Weather Trends International are leveraging cloud technology to process large datasets as climate-related weather volatility rises. The National Retail Federation recently advised retailers to focus more on weather data in planning.
New pricing tools may soon emerge as Planalytics and BearingPoint develop software that incorporates weather trends into pricing decisions. "While weather can't be controlled, analytics and pricing can," noted Ryan Orabone of BearingPoint. Retailers like Tractor Supply also use this data to adjust inventory, as they rely on cold weather for Q4 success.
Retailers sometimes misinterpret data; in May, Lowe’s CFO cited cool, wet weather as a factor in weak sales, although it was actually one of the hottest Mays on record, according to Bill Kirk from Weather Trends.
Large parts of Kyiv were plunged into darkness early Friday as Russian missiles and drones battered Ukraine’s energy grid, cutting off power and wat...
The U.S. government has awarded 10 construction contracts worth $4.5 billion to expand border security infrastructure along the southwest border....
French President Emmanuel Macron on Friday reappointed Sébastien Lecornu as prime minister, just days after his resignation, hoping the loyal ally ca...
A massive explosion rocked the Accurate Energetic Systems facility near Bucksnort, Tennessee, Friday morning. At least several people died and many re...
Almaty in Kazakhstan is making confident strides in digital transformation by building a comprehensive "smart city" infrastructure powered by artifici...
The death toll in Vietnam from Typhoon Bualoi and the floods it triggered has risen to 36, according to a Thursday (2 October) report from the government's disaster management agency.
Flash floods in Ukraine's southern city of Odesa has killed nine people including a family of five, who were swept away from their flat, emergency services said on Wednesday, after a day of torrential rain.
On the second day of Baku Climate Action Week (BCAW), attention centred on strengthening international cooperation, accelerating the transition to clean energy, and ensuring a fair and inclusive approach.
Video from the USGS (United States Geological Survey) showed on Friday (19 September) the Kilauea volcano in Hawaii erupting and spewing lava.
At least eight people have died and more than 90 others were injured following a catastrophic gas tanker explosion on a major highway in Mexico City’s Iztapalapa district on Wednesday, authorities confirmed.
At least 69 people have died and almost 150 injured following a powerful 6.9-magnitude earthquake off the coast of Cebu City in the central Visayas region of the Philippines, officials said, making it one of the country’s deadliest disasters this year.
Authorities in California have identified the dismembered body discovered in a Tesla registered to singer D4vd as 15-year-old Celeste Rivas Hernandez, who had been missing from Lake Elsinore since April 2024.
A powerful 7.4-magnitude earthquake struck off Russia’s Kamchatka Peninsula on 13 September with no tsunami threat, coming just weeks after the region endured a devastating 8.8-magnitude quake — the strongest since 1952.
Azerbaijan is stepping up its renewable energy ambitions with plans to develop eight new solar and wind plants by 2027, backed by $2.8 billion in investment and aimed at exceeding its 2030 climate targets ahead of schedule.
On the second day of Baku Climate Action Week (BCAW), attention centred on strengthening international cooperation, accelerating the transition to clean energy, and ensuring a fair and inclusive approach.
Super Typhoon Ragasa lashed Hong Kong with hurricane-force winds and torrential rain on Wednesday.
When Climate Week kicks off in New York City on Sunday (21 September), it will mark the largest event of its kind yet, with organisers reporting a record number of companies participating and more events than ever before.
You can download the AnewZ application from Play Store and the App Store.
What is your opinion on this topic?
Leave the first comment