Retailers like Walmart are using advanced weather data to shape local promotions and inventory, adjusting prices on seasonal items like sunscreen and winter gear. New tools help companies plan amid unpredictable weather patterns driven by climate change.
Retailers like Walmart are using weather analytics to navigate shopping trends affected by unpredictable conditions. Once limited to inventory planning, weather data now guides promotions and regional advertising. For example, Walmart discounted sunscreen earlier than usual, considering forecasts for a wetter autumn, according to Kirby Doyle of Beiersdorf, Walmart’s supplier.
Weather consultancies such as Meteonomiqs, Planalytics, and Weather Trends International are leveraging cloud technology to process large datasets as climate-related weather volatility rises. The National Retail Federation recently advised retailers to focus more on weather data in planning.
New pricing tools may soon emerge as Planalytics and BearingPoint develop software that incorporates weather trends into pricing decisions. "While weather can't be controlled, analytics and pricing can," noted Ryan Orabone of BearingPoint. Retailers like Tractor Supply also use this data to adjust inventory, as they rely on cold weather for Q4 success.
Retailers sometimes misinterpret data; in May, Lowe’s CFO cited cool, wet weather as a factor in weak sales, although it was actually one of the hottest Mays on record, according to Bill Kirk from Weather Trends.
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At least 47 people have died and another 21 are reported missing following ten days of heavy rainfall, floods, and landslides across Sri Lanka, local media reported on Thursday (27 November).
Hong Kong fire authorities said they expected to wrap up search and rescue operations on Friday after the city's worst fire in nearly 80 years tore through a massive apartment complex, killing at least 128 people, injuring 79 and leaving around 200 still missing.
U.S. Secretary of Defense Pete Hegseth visited sailors aboard the USS Gerald R. Ford aircraft carrier in the Latin American region on Thursday, amid a military buildup by President Donald Trump’s administration that has heightened tensions with Venezuela.
Rescuers in Sri Lanka are racing against rising floodwaters and treacherous terrain today after a powerful storm system slammed into the island nation, killing at least 46 people and displacing tens of thousands in a disaster that threatens to strain the country’s resources.
The Spanish agricultural sector has been placed on high alert following the confirmation that African Swine Fever (ASF) has resurfaced in the country for the first time in over thirty years.
Rescuers in Sri Lanka are racing against rising floodwaters and treacherous terrain today after a powerful storm system slammed into the island nation, killing at least 46 people and displacing tens of thousands in a disaster that threatens to strain the country’s resources.
The death toll from devastating floods across Southeast Asia climbed to at least 183 people on Friday (28 November). Authorities in Indonesia, Malaysia, Thailand and Sri Lanka struggle to rescue stranded residents, restore power and communications, and deliver aid to cut-off communities.
At least 47 people have died and another 21 are reported missing following ten days of heavy rainfall, floods, and landslides across Sri Lanka, local media reported on Thursday (27 November).
Rescuers in Thailand readied drones on Thursday to airdrop food parcels, as receding floodwaters in the south and neighbouring Malaysia brightened hopes for the evacuation of those stranded for days, while cyclone havoc in Indonesia killed at least 28.
Floods and landslides brought about by torrential rain in Indonesia's North Sumatra province have killed at least 28 people by Thursday, with rescue efforts hampered by what an official described as a "total cut-off" of roads and communications.
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