Retailers like Walmart are using advanced weather data to shape local promotions and inventory, adjusting prices on seasonal items like sunscreen and winter gear. New tools help companies plan amid unpredictable weather patterns driven by climate change.
Retailers like Walmart are using weather analytics to navigate shopping trends affected by unpredictable conditions. Once limited to inventory planning, weather data now guides promotions and regional advertising. For example, Walmart discounted sunscreen earlier than usual, considering forecasts for a wetter autumn, according to Kirby Doyle of Beiersdorf, Walmart’s supplier.
Weather consultancies such as Meteonomiqs, Planalytics, and Weather Trends International are leveraging cloud technology to process large datasets as climate-related weather volatility rises. The National Retail Federation recently advised retailers to focus more on weather data in planning.
New pricing tools may soon emerge as Planalytics and BearingPoint develop software that incorporates weather trends into pricing decisions. "While weather can't be controlled, analytics and pricing can," noted Ryan Orabone of BearingPoint. Retailers like Tractor Supply also use this data to adjust inventory, as they rely on cold weather for Q4 success.
Retailers sometimes misinterpret data; in May, Lowe’s CFO cited cool, wet weather as a factor in weak sales, although it was actually one of the hottest Mays on record, according to Bill Kirk from Weather Trends.
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Storm Chandra brought severe flooding and widespread disruption to parts of Ireland and Northern Ireland on Tuesday, as strong winds and heavy rain swept across the island.
Air quality in Tashkent deteriorated sharply with the Uzbekistan Hydrometeorological Service (Uzhydromet) reporting that concentrations of fine particulate matter exceeded national safety limits.
The death toll from Typhoon Kalmaegi that hit the central Philippines on Tuesday has risen to 39 on the island of Cebu, a local government official said.
Typhoon Kajiki, the 13th of the year, intensified as it struck Hainan's coastal city of Sanya on Sunday, bringing heavy rain, powerful winds, and heightened risks of flash floods and geological disasters. Authorities have activated emergency measures to ensure safety and prevent damage.
Iran’s Foreign Ministry has strongly rejected a U.S. magazine report on the death toll during January unrest. Nationwide protests erupted in response to soaring inflation and a national currency crisis.
The death toll from nationwide protests in Iran has climbed to 6,126, according to the U.S.-based Human Rights Activists News Agency (HRANA).
Serbian President Aleksandar Vučić, often viewed as a bellwether for the complex diplomatic currents between the Kremlin and the West, has issued a startling prediction regarding the endgame of the war in Ukraine.
The strategic axis between Israel and Azerbaijan has been significantly reinforced this week as President Ilham Aliyev received Israeli Foreign Minister Gideon Sa'ar in Baku.
NATO Secretary General Mark Rutte said on Monday that Europe is "incapable" of defending itself alone without the United States, dismissing calls for a separate European defence force and stressing that transatlantic cooperation remains essential for the continent’s security.
Several people, including children, were reported missing in New Zealand's north island on Thursday after a landslide struck a coastal campsite amid heavy rain that caused evacuations of people to safety, road closures and widespread power outages.
At least four people were killed on Tuesday as floods swept across Tunisia during the worst torrential rain for more than 70 years in some regions, and there were fears the death toll could rise, authorities said.
The world has already entered an era of global water bankruptcy, with irreversible damage to rivers, aquifers, lakes and glaciers pushing billions of people into long-term water insecurity, according to a major United Nations report released on Tuesday.
Chilean President Gabriel Boric declared a state of catastrophe in two southern regions of country on Sunday as raging wildfires forced at least 20,000 people to evacuate and left at least 19 people dead.
A landmark global treaty to safeguard biodiversity in the high seas came into effect on Saturday, providing countries with a legally binding framework to tackle threats and meet a target to protect 30% of the ocean environment by 2030.
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