Retailers like Walmart are using advanced weather data to shape local promotions and inventory, adjusting prices on seasonal items like sunscreen and winter gear. New tools help companies plan amid unpredictable weather patterns driven by climate change.
Retailers like Walmart are using weather analytics to navigate shopping trends affected by unpredictable conditions. Once limited to inventory planning, weather data now guides promotions and regional advertising. For example, Walmart discounted sunscreen earlier than usual, considering forecasts for a wetter autumn, according to Kirby Doyle of Beiersdorf, Walmart’s supplier.
Weather consultancies such as Meteonomiqs, Planalytics, and Weather Trends International are leveraging cloud technology to process large datasets as climate-related weather volatility rises. The National Retail Federation recently advised retailers to focus more on weather data in planning.
New pricing tools may soon emerge as Planalytics and BearingPoint develop software that incorporates weather trends into pricing decisions. "While weather can't be controlled, analytics and pricing can," noted Ryan Orabone of BearingPoint. Retailers like Tractor Supply also use this data to adjust inventory, as they rely on cold weather for Q4 success.
Retailers sometimes misinterpret data; in May, Lowe’s CFO cited cool, wet weather as a factor in weak sales, although it was actually one of the hottest Mays on record, according to Bill Kirk from Weather Trends.
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It has been a punishing week for large parts of China, and forecasters warn the worst may not be over. After Typhoon Maysak left a trail of destruction and at least 23 people dead, Super Typhoon Bavi is now threatening the country's eastern coast.
Severe storms in central China’s Hubei province have left at least eight people dead, state media reported on Tuesday.
Unusually heavy rain, thunderstorms and hail during Uzbekistan's hottest season have sparked widespread debate over the causes. While some blame climate change, others have promoted conspiracy theories involving cloud seeding and so-called "weather weapons".
New York City is preparing for a dangerous heatwave ahead of this weekend's 4 July celebrations.
The half-time interval during the 2026 FIFA World Cup final is expected to be extended to around 30 minutes to accommodate the tournament’s first-ever major half-time concert.
The U.S. military announced that it has completed a new wave of strikes against Iranian military targets under U.S. President Donald Trump's orders. The operation targeted command centres, air defence systems, missile and drone facilities, and coastal surveillance sites across multiple locations.
Nineteen years ago, at Barcelona's Camp Nou, Lionel Messi posed for a charity photo shoot with a five-month-old baby he had never met. On Sunday, that baby, Lamine Yamal, will face Messi in the 2026 FIFA World Cup final as Spain take on Argentina. A full-circle football story.
The U.S. military said it completed a sixth consecutive night of strikes on Iran late on Thursday, targeting logistics infrastructure and maritime capabilities. Iran responded by launching strikes at U.S. bases in neighbouring countries.
SpaceX's Starship rocket aborted its 13th flight test just seconds before liftoff in Texas on Thursday after some of its 33 engines failed to start. CEO Elon Musk said the company is likely to make another launch attempt early next week.
Hungary is channelling around two million cubic metres of water into the park's largest marshland, Fekete-rét (Black Meadow), through the Nyugati irrigation canal to replenish wetlands affected by prolonged dry conditions.
Toronto experienced the worst air quality of any major city in the world on Wednesday as thick smoke from wildfires burning across north-western Ontario blanketed the city.
More than 260,000 people were evacuated to safety in China's northeastern Liaoning province after Typhoon Bavi brought severe flooding and widespread disruptions.
Two endangered loggerhead sea turtles have been released into the Mediterranean from Türkiye's Antalya province as part of a conservation project to track their migration and strengthen protection efforts.
Typhoon Bavi, the strongest storm to hit the eastern coast of mainland China this year, brought heavy rain, strong winds, flooding and landslides after making landfall in Zhejiang province on Sunday. More than 2.8 million people were evacuated to safety ahead of the storm.
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