Retailers like Walmart are using advanced weather data to shape local promotions and inventory, adjusting prices on seasonal items like sunscreen and winter gear. New tools help companies plan amid unpredictable weather patterns driven by climate change.
Retailers like Walmart are using weather analytics to navigate shopping trends affected by unpredictable conditions. Once limited to inventory planning, weather data now guides promotions and regional advertising. For example, Walmart discounted sunscreen earlier than usual, considering forecasts for a wetter autumn, according to Kirby Doyle of Beiersdorf, Walmart’s supplier.
Weather consultancies such as Meteonomiqs, Planalytics, and Weather Trends International are leveraging cloud technology to process large datasets as climate-related weather volatility rises. The National Retail Federation recently advised retailers to focus more on weather data in planning.
New pricing tools may soon emerge as Planalytics and BearingPoint develop software that incorporates weather trends into pricing decisions. "While weather can't be controlled, analytics and pricing can," noted Ryan Orabone of BearingPoint. Retailers like Tractor Supply also use this data to adjust inventory, as they rely on cold weather for Q4 success.
Retailers sometimes misinterpret data; in May, Lowe’s CFO cited cool, wet weather as a factor in weak sales, although it was actually one of the hottest Mays on record, according to Bill Kirk from Weather Trends.
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Heavy rain, flash floods and lightning strikes across Afghanistan have killed 28 people and destroyed hundreds of homes in Kabul, Herat and other provinces.
More than 372,000 people were left without electricity in Russia’s southern region of Dagestan after heavy rain triggered severe flooding, officials said.
At least 64 people have been killed in southern Ethiopia following recent landslides and floods, the regional government’s communications office said on Thursday (12 March), citing local police
Reports of so-called “acid clouds” moving from Iran towards Central Asia are not supported by scientific data, national hydrometeorological services in Kazakhstan, Uzbekistan and Kyrgyzstan say, adding there is no threat to the region.
Disney+ has debuted Disney Animation’s Songs in Sign Language, a new collection of animated musical sequences reimagined in American Sign Language (ASL), released on 27 April to mark National Deaf History Month.
President Donald Trump said on Sunday Iran could telephone if it wants to negotiate an end to their two-month war. Tehran said the U.S. should remove obstacles to a deal, including its blockade of Iran's ports. Meanwhile Iranian Foreign Minister Abbas Araghchi arrives in St Petersburg for talks.
Market reaction to DeepSeek’s preview of its next-generation artificial intelligence model has been relatively subdued, in sharp contrast to the global shock triggered by its breakthrough releases last year.
Adidas shares rose after Kenya’s Sebastian Sawe delivered a historic performance at the London Marathon on Sunday (26 April), becoming the first athlete to run an official marathon in under two hours.
China’s reaction to the latest tensions around Iran has been firm in tone but restrained in action. It has condemned strikes, called for dialogue and stepped up diplomacy but shown no sign of military involvement or appetite for escalation.
China’s growing use of electric and hydrogen-powered vehicles took centre stage at the Beijing Auto Show 2026, which opened on 24 April, highlighting the country’s expanding clean transport ambitions.
Global weather forecasters predict a strong El Niño will develop in the second half of 2026, bringing hotter, drier conditions to much of Asia while increasing rainfall in parts of North and South America.
Communities in Mexico have taken to the streets to protest against an ongoing oil spill in the Gulf of Mexico that has killed wildlife and damaged coral reefs over several weeks.
The World Meteorological Organization (WMO) has warned that the Earth’s climate system is becoming increasingly unstable, with new evidence showing a growing imbalance in how the planet absorbs and releases energy.
China is preparing for a year of extreme weather in 2026, with authorities warning the country could face both severe flooding and widespread drought, underscoring mounting climate pressures.
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