Ford is raising prices on three of its Mexico-made models starting May 2, becoming one of the first major automakers to react to U.S. President Donald Trump's steep auto tariffs, which are reshaping industry costs and consumer prices.
Ford Motor Co. is increasing prices on several of its Mexico-produced vehicles beginning May 2, in response to the financial impact of new U.S. tariffs introduced by President Donald Trump. The move makes Ford one of the first major automakers to adjust sticker prices amid growing industry pressure.
The hikes will affect the Mustang Mach-E electric SUV, the Maverick pickup, and the Bronco Sport - models manufactured in Mexico. Some versions will see prices rise by up to $2,000, according to a notice reviewed by Reuters.
The decision comes shortly after Ford revealed that Trump’s tariffs would cost the company around $2.5 billion in 2025, prompting it to suspend its annual earnings forecast. General Motors has also warned of multi-billion-dollar impacts due to the same trade measures.
According to a Ford spokesperson, the increased prices apply only to vehicles built after May 2, expected to reach dealerships by late June. The company described the hikes as part of a "usual" mid-year pricing review, though acknowledged tariffs played a role. “We have not passed on the full cost of tariffs to our customers,” the spokesperson added.
The auto industry has been rattled by Trump’s tariffs, which have disrupted forecasts, paused production, and created uncertainty for manufacturers both in the U.S. and abroad. While the White House recently eased some tariffs on imported auto parts - providing credits for U.S.-based production - it has maintained a 25% tariff on the roughly 8 million vehicles imported annually into the U.S.
Analysts warn that if the tariffs stay in place, annual U.S. auto sales could decline by more than 1 million vehicles, further pressuring manufacturers to either absorb the costs or pass them on to buyers.
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