Traton forecasts slow growth for 2025 due to weak European demand and a decline in electric vehicle sales. The company expects a sales change of -5% to +5% and focuses on improving efficiency amid global economic uncertainty and geopolitical challenges.
Volkswagen's truck unit, Traton, has issued a cautious outlook for the commercial vehicle market in 2025, expecting a tepid performance driven by persistent weakness in Europe, particularly in Germany. The company has forecast a global sales development range of -5% to +5%, with an operating return on sales between 7.5% and 8.5%. Traton emphasized that geopolitical developments, particularly in the United States, will influence its outlook.
The company’s 2024 results showed stable sales at €47.47 billion ($51.47 billion) and an adjusted operating return of 9.2%, driven by efficiency measures, despite a decline in vehicle sales. Traton also highlighted a 17% drop in electric vehicle (EV) sales to 1,739 units in 2024, reducing EVs' share of total sales to 0.5%. However, incoming EV orders surged by 60%, reaching around 4,000 units.
These results reflect broader challenges faced by European truck makers, who have been struggling with reduced sales after a pandemic-driven surge. Traton's parent company, Volkswagen, is also grappling with shrinking demand in Europe, increasing competition from China, and the ongoing transition to electric vehicles.
The uncertainty around the EV transition and geopolitical tensions adds further complexity to Traton's prospects for 2025.
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